LinkedIn™ Company
Page Management
-eQuil Digital Media Burlington-

Profile information and branding contribute to the overall impression your business makes on LinkedIn™, helps establish credibility, and provides essential information for visitors.

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eQuil Digital Media will monitor:

• Company Information - we will ensure that your company information is complete and up to date. This includes the company name, logo, industry, website URL, location, and a concise overview. A well-optimized profile provides essential information for visitors and helps establish credibility.

• Products and Services - we will utilize the Products and Services section to showcase key offerings. Include detailed descriptions, images, and links to specific products or services. This section is an opportunity to highlight what makes your business stand out.

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Effective profile information and branding on your LinkedIn™ Company Page contribute to a strong and professional online presence. This, in turn, can attract followers, engage your audience, and build trust with potential clients, customers, and partners.

​eQuil DM will create a content strategy for your LinkedIn™ Company Page that aligns with your business goals, engages your target audience, and reflects your brand identity. Effective content strategy on LinkedIn™ aims to build relationships, establish thought leadership, and drive meaningful interactions.

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eQuil Digital Media will ensure:

• Consistent Updates - Regularly share updates, articles, and posts to keep your audience informed about your company's news, industry trends, and relevant content. Consistency is key to staying visible in the LinkedIn™ feed of your followers.

• Posting Consistent and Engaging Content - Share content that resonates with your target audience. This can include industry insights, thought leadership pieces, success stories, and other content that adds value to your followers.

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Authenticity and relevance are key on LinkedIn™. eQuil will focus on building relationships, providing value, and showcasing your brand's personality through content. We will regularly assess the performance of your content strategy and make adjustments based on the feedback and engagement received from your audience.

​Audience engagement on a LinkedIn™ Company Page is the interaction, participation, and connection between your business and the LinkedIn™ users who follow your page. eQuil DM will create content and foster an online environment that encourages users to actively engage with your posts, share their thoughts, and interact with your brand.

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Elements eQuil Digital Media will mangage:

• Respond to Comments, Shares, Likes, and Messages - Actively engage with your audience by responding to comments on your posts and messages sent to your page. This interaction helps build relationships and demonstrates that your business is attentive and responsive.

• Employee Advocacy - Encourage employees to engage with your LinkedIn™ Company Page. Employee advocacy can amplify your reach, enhance credibility, and showcase the human side of your company.

• Personalized Content - Tailor your content to address the specific needs and interests of your audience. Content that resonates on a personal level is more likely to prompt engagement.

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Audience engagement is a crucial aspect of building a community, establishing brand loyalty, and increasing the visibility of your business on LinkedIn™.

​Analytics and performance metrics for a LinkedIn™ Company Page includes data and insights that help assess the effectiveness of your page, content strategy, and overall engagement with your audience. eQuil DM will monitor performance and adjust your content strategy accordingly.

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eQuil Digital Media will:

• Analyze LinkedIn™ Analytics - Regularly review LinkedIn Analytics to gain insights into the performance of your page. Understand metrics such as page views, follower demographics, engagement rates, and post performance. Use this data to refine your content strategy and optimize your approach.

• Adjust Strategy Based on Insights - Pay attention to which types of content resonate most with your audience. If certain topics or formats perform well, consider incorporating more of them into your content strategy. Similarly, if you notice a decline in engagement, assess and adjust your approach accordingly.

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By regularly reviewing these analytics and performance metrics, eQuil can help you make informed decisions to  improve engagement and enhance the overall effectiveness of your LinkedIn™ Company Page. We will adjust the approach based on insights gained from these analytics to better align with your business goals.