About eQuil Digital Media & Our Story

The foundation of eQuil Digital Media is rooted in a long-standing friendship that began on soccer fields in 1995. Lindsay was a center midfielder, and Zita played behind her on defence. They couldn’t have been more opposite in their play. Lindsay had unparalleled foot skills and finesse, whereas Zita went in hard to every tackle, winning the ball no matter the cost. Both players earned soccer scholarships to Division 1 universities in the USA: Lindsay to the University of Kansas (Go Jayhawks!) and Zita to the University at Buffalo (Go Bulls!). Over the years, their friendship remained constant despite time and distance. When both women landed back in the Burlington and Oakville areas, they realized this friendship was for life. 

 

Lindsay completed her degree in History of Art with a minor in English and then moved back to Canada where she worked in order to travel to Europe. Upon returning, she started working at Diverse Transportation where she was initially responsible for payroll, which then grew into a leadership role in accounts receivable, and financial and business management over the next 10 years. After personal reflection, Lindsay returned to school and worked in the Social Service sector.

 

Meanwhile, Zita had earned her Master's in Communication and Leadership, spent time working for the Buffalo Sabres, and then moved back to Toronto, where she worked in Communications and Promotions at Transcontinental Media. She then returned to school to become an English Teacher, met her now husband, and moved to Michigan. Settling in Muskegon, Zita became a stay-at-home mom for 7 years when she got a message on LinkedIn from her 8th-grade volleyball Coach asking if she was interested in revisiting work in communications and marketing. She joined Klusster Media as a Content Writer, and when her boss said he needed another team member with business management experience, Zita immediately thought of Lindsay. 

 

They joined a fantastic team of people in an industry where the focus is constantly on adaptation and innovation. Understanding the team was essential in building a business culture that could manage this fluid change. The Basadur Profile provided insight into each team member and how best to leverage their preferred styles.

 

When eQuil Digital Media was rebranded from Klusster (est. 2014), the team was prepared to innovate and collaborate to ensure eQuil DM’s success.

 

Though neither Lindsay nor Zita ever thought they would be running their own business, as co-founders, they complement each other's strengths and continue to evolve and grow both as individuals and business partners. Successful leadership relies on the individuals who are committed to a shared vision. The team members at eQuil DM are at the center of our services and relationships, providing our clients with the support they need.

 

eQuil DM is a reflection of our core beliefs: trust and ethics, reliability, simplicity, honesty, and building a business that is relationship-centered, where our services provide clients the confidence of knowing that we are on their team.